Define 'target market.'

The concept of a 'target market' refers specifically to a defined segment of consumers that a business aims to reach with its products or services. This group is identified based on shared characteristics, such as demographics, behaviors, preferences, or needs that make them more likely to purchase a particular product. By targeting a specific group, companies can tailor their marketing strategies effectively to meet the needs of that audience, ensuring that their messages resonate and that products are designed with the target audience in mind.

In contrast to broader definitions or segments like demographics, age groups, or geographic locations, the focus on a specific group enables personalized marketing efforts. This tailored approach often leads to increased effectiveness in advertising and ultimately higher sales performance, as the company can concentrate its resources on those most likely to respond positively to its offers.