What approach does DECA's core value of integrity emphasize?

The core value of integrity emphasizes honesty and ethical behavior in all decisions within DECA. This fundamental principle guides individuals to act with transparency, uphold moral standards, and ensure fairness in their dealings. Integrity fosters trust among peers and stakeholders, which is essential for building lasting relationships and a positive reputation in any business environment.

While creativity, competitiveness, and leadership are important aspects of business, they do not encapsulate the essence of integrity. Integrity specifically calls for adherence to ethical practices and genuine honesty, which lays the foundation for all other values and behaviors in a professional context. Thus, understanding and applying the core value of integrity is crucial for making sound decisions that reflect strong ethics and responsibility.