What does DECA's core value of competence refer to?

The core value of competence in DECA refers to excellence in skills and knowledge. This principle emphasizes the importance of being well-educated, skilled, and proficient in various aspects of business and marketing. Competence signifies that individuals strive to continually improve and enhance their abilities to effectively address challenges, provide quality services, and achieve their goals.

Cultivating competence involves not just acquiring knowledge but also applying that knowledge effectively in real-world situations, showcasing a commitment to personal and professional growth. It aligns with DECA’s mission to prepare future leaders and entrepreneurs who possess the necessary skills to thrive in a competitive environment. By focusing on excellence, DECA encourages members to reach high standards in their pursuits, which is critical to building successful careers in various fields.