What is a common objective of a promotional strategy?

A common objective of a promotional strategy is to increase brand awareness. When businesses engage in promotional activities such as advertising, public relations, social media campaigns, and promotions, their primary goal is often to make consumers more familiar with their brand. Enhanced brand awareness helps to drive customer interest and loyalty, making it more likely that consumers will choose that brand when making purchasing decisions.

Promotional strategies are vital in differentiating a brand from its competitors and establishing an emotional connection with the target audience. By increasing brand awareness, companies can create a stronger presence in the market, which ultimately contributes to increased sales and market share. This focus on brand visibility is crucial for both new and established companies looking to fortify their position in a crowded marketplace.