What is a competitive advantage?

A competitive advantage refers to a unique attribute or capability that enables a company to outperform its competitors in the market. This could be in the form of superior products, innovative technology, strong brand reputation, exceptional customer service, or various other factors that distinguish the company from others in its industry. By having this distinctive quality, a business can attract more customers, achieve higher sales, and ultimately ensure greater profitability compared to its rivals.

Identifying and leveraging a competitive advantage is essential for long-term success and sustainability in the marketplace, as it helps a company maintain its lead over competitors and respond effectively to market challenges.