What is the main event held at the Sports and Entertainment Marketing Conference?

The main event at the Sports and Entertainment Marketing Conference is often focused on providing attendees with unique insights and experiences from the industry. Behind-the-scenes tours, such as those at prominent venues like Universal, allow participants to gain firsthand exposure to the operations and marketing strategies of a major entertainment establishment. This type of activity can provide valuable context for understanding how sports and entertainment marketing functions in a real-world setting.

While workshops, panel discussions, and networking events are important components of such conferences, the specific focus of behind-the-scenes experiences frequently stands out as a highlight that enhances learning through practical engagement with industry scenarios. Participants often find these experiences to be particularly enlightening, as they illustrate not just theoretical concepts, but real applications in the industry.